Press release – immediate release
Muc-Off press release: 05:11:2009 – Muc-Off sign the ‘world’s fastest racers’ for 2010
Since winning the world DH title in September Steve Peat and the Syndicate’s stock has risen yet further. Along with 3-time UCI World Cup winner Greg Minnaar, and super-fast Junior World champion Josh Bryceland, these guys are the must haves for any media conscious sponsor in mountain biking.
This fact has not escaped the notice of Muc-Off owner Alex Trimnell. ‘Peaty’ and the rest of the Syndicate have signed to Muc-Off for 2010 to endorse all cleaning products, lubes and brushes from both the rider and bike care ranges.
The deal re-unites Peat and the Poole-based cleaning experts, after they backed him in his younger years, and associates Muc-Off with world-leading DH brands Santa Cruz Bicycles and SRAM.
Speaking about the deal Trimnell said:
“It has always been our philosophy at Muc-Off to back the best riders. The brand new Syndicate deal rekindles our association with Steve Peat. He is now seen as the ambassador of downhill mountain biking, and he knows his product inside-out. For Steve and his Syndicate to be using Muc-Off products in 2010 is a great partnership for us.
We are really excited about this deal and know that our continued approach to product development will be further enhanced by the experience, and demand for great product, that the Syndicate guys will bring.”
The deal comes into effect on the 1st of Jan, 2010.